A/B subject lines

What it does

Every step can have an optional Subject B. Prospects are split between variant A and B, and analytics show results per variant.

How it works

1. Fill in "Subject B (optional A/B)" on a step.
2. Each enrollment is assigned variant A or B.
3. Compare reply rates per variant on the Analytics page and export to CSV.

Tips

• Test one idea at a time, for example a question versus a statement.
• Wait for at least a few dozen sends per variant before drawing conclusions.